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The Story Behind My Design Leadership

From visual design to enterprise product leadership, my journey has focused on solving complex problems through thoughtful design.

Design Leader. Mentor. Problem Solver.

I build strong design teams and scalable UX solutions that create meaningful business impact.

Where Creativity Meets Product Strategy

Combining design thinking, collaboration and technical understanding to craft modern digital experiences.

Rakuten Symphony

Worked on multiple telecom platforms supporting carrier onboarding, SMS connectivity and digital eSIM experiences across global teams including Japan, Singapore, Dubai and India.

Rakuten International Carrier Platform (RIC)

Role
Senior UX Designer
Duration
10 Months
Team
Product Managers, Engineers, UX
Tools
Figma, Adobe XD, Jira

Designed telecom carrier onboarding workflows including bilateral agreements, SMS routing configuration and carrier integration flows.

Project Overview

Designed a telecom carrier management platform enabling global telecom operators to configure SMS routing, pricing models and network partnerships.

Problem

Carrier onboarding involved complex manual workflows and multiple configuration steps. The platform required simplified workflows for telecom operations teams.

My Role
  • UX research and workflow analysis
  • Wireframe and prototype creation
  • Stakeholder design presentations
Solution

Designed a unified interface for carrier onboarding, routing configuration and price list management.

Impact
  • Simplified telecom onboarding workflow
  • Improved operational efficiency
  • Reduced configuration errors

Bilateral Carrier Operations Platform

Role
UX Designer
Duration
6 Months
Team
Operations Team, Product Managers
Tools
Figma, Adobe XD

Designed workflows for telecom bilateral agreements used by operations teams to manage global carrier relationships.

Project Overview

The bilateral platform enabled telecom operators to configure agreements, routing rules and pricing partnerships with global carriers.

Problem

Operations teams relied on complex manual processes to manage bilateral carrier agreements which increased operational overhead.

Solution

Designed simplified configuration screens and dashboards for bilateral agreement management.

Impact
  • Improved carrier partnership visibility
  • Simplified operational workflows

eSIM Platform – B2B & B2C

Role
Senior UX Designer
Duration
8 Months
Team
Product, Engineering, UX
Tools
Figma, Adobe XD

Designed eSIM experiences for both enterprise partners (B2B) and end customers (B2C).

Project Overview

The eSIM platform enabled digital SIM provisioning, activation and subscription management.

Solution

Created streamlined user journeys for digital SIM activation, profile management and enterprise integrations.

Impact
  • Improved customer onboarding experience
  • Simplified digital SIM activation

SMS Carrier Platform

Role
UX Designer
Duration
7 Months
Team
Product Managers, Telecom Engineers
Tools
Figma, Adobe XD, Jira

Designed SMS routing and connectivity management platform for telecom carrier messaging services.

Solution

Designed dashboards enabling telecom operators to configure SMS routes and monitor delivery performance.

Impact
  • Improved SMS routing visibility
  • Enhanced operational monitoring
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